Badges Beware: 80% Of Gamification Apps Will End Up Being Losers, Says Gartner

icons for four Foursquare badgesAfter hype cometh the fall. Gamification -- the catch-all term for rewards, incentives and loyalty services -- has become a very popular way to get users engaged in an increasingly noisy world of apps and online life. But Gartner says in a new study that many of the apps using the technique are becoming noise in themselves: by 2014, 80% of all gamified apps will fail to do what they've set out to do, the analyst house predicts.

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